Google Confirms Multiple Device Access for Content
Google’s latest research “The New Multi-screen World: Understanding Cross-Platform Consumer Behavior” throws up some interesting findings regarding the way people consume digital content. The study...
View ArticleInfographic: Tablet & Mobile Shoppers Holiday Plans
In concordance with our recent survey, we’ve produced an infographic displaying some of the data from our Tablet & Mobile Shoppers Holiday Plans research. Nearly half of online shopping will take...
View ArticleHow to Improve Conversions
The goal of all marketers is conversions. Marketers launch marketing campaigns and nurture leads in the ultimate hope that leads will convert. If not, the entire exercise is futile. In the past, a well...
View ArticleMerchandising via Digital Catalogs: Your Online Storefront
Online merchandising is a less-talked about part of ecommerce that, in theory, should achieve a similar goal as its in-store conterpart: to “display products in such a way that stimulates interest and...
View ArticleDads & Grads Season Presents Opportunity for Gift Retailers
It’s that time of year again for what marketers and retailers call “Dads and Grads”. With Father’s Day on June 16th and college and high school graduations happening throughout May and June, this is of...
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